Laos-Japan Institute

ສະຖາບັນລາວ-ຍີ່ປຸ່ນ | ラオス日本センター

LJI Business Management Journal
Volume. 9, Published on September 2018, Page 15


Strategic management of retail industry in Lao PDR in the context of ASEAN economic integration

Yuqin Zhong & Bounlouane Douangnguene2


 Abstract

     Nowadays, managers and entrepreneurs are facing the fact that environments may change at any point of time and hence any plans made should follow a strategy that includes contingency planning too. Strategic management is an on-going process of formulating profitable strategies to the organizations and creating harmony between the organization and its external and internal environments. As ASEAN economic integration has been deepening, retail industry grows increasingly recent years in Lao PDR. Although there are more and more convenience stores appeared, but at the present, M-Point Mart is still the one which has the largest network in Laos and seems operates successfully.

    This study is aim to propose strategic management options for M-Point Mart Co., Ltd in Lao PDR by conducting external and internal environmental scanning. With the excepted outcome as 1) To get a better understanding of the environment of M-Point Mart and propose strategic options and 2) To give reference example for other convenience store in Laos. This research utilizes a qualitative methodology due to it prone to acquire well-rounded and comprehensive knowledge of the study company. The author conducts an external and internal environmental scanning for M-Point Mart based on the statistics and information collected through both face-to-face interviews and phone interview.

    In the result part of the study, the author shows the current situation of M-Point Mart in a concisely way by utilizing SWOT analysis and then propose some suggestions according to the given conditions, at the same time using the world’s largest retailer 7-Eleven as its benchmarking, with the wish that this research provides a point of reference for M-Point Mart and the other retailers.


 2 Laos-Japan Human Resource Development institute, National University of Laos, Vientiane, Lao PDR


Cite this article as:

Yuqin Zhong & Bounlouane Douangnguene. (2018). Strategic management of retail industry in Lao PDR in the context of ASEAN economic integration. LJI Business Management Journal, 9, pp 15.

LJI Business Management Journal
Volume. 9, Published on September 2018, Page 30


Analysis of the effects and utilization of agreements and cooperative frameworks related to economics and international trade in ASEAN community

Kaewkwan Tangtipongkul*, Anin Aroonruengsawat, Kittiwat Chunchaemsai, Sittikorn Nippaya,

Suphachai Srisuchart, Aimpaga Techa-apikun, Kriengkrai Techakanont


 Abstract   

       The main objectives of this are to examine the utilization of agreements and cooperative framework relating to economic and international trade in the context of plausible change resulting from economic integration of the ASEAN in order to push for adjustments, remove restrictions on trade and investment in the ASEAN, and enhance connectivity in terms of economics and international trade among ASEAN countries and provide policy recommendations and suggest strategies for government and private sectors to prepare for changes in various contexts resulted from the implementation of agreements and frameworks within the region.

      The study of regulatory measures and reformation in many countries reveals that member countries of the ASEAN have been reviewing and revising their law and regulation to be more modernized and favorable to regional trade the study from ASEAN members shows that the government has been promoting transparency in legislative process by conduct a public hearing before enactment of orders, rules or regulations. This is in accordance with international standard. However, the public hearing process should be included since the drafting process not only before enactment. All stakeholders including representatives from small and large companies should be invited to comment and design policy together with public sector so that the issued regulation would satisfy major needs and practically solved the problem. Other suggestions are enforcing existing agreement on regional transportation and redefining regional dispute settlement procedure. Every member states of the ASEAN should cooperatively design, clarify and enhance regional settlement mechanism on principles of responsiveness, transparency, simplicity and accessibility. This would guarantee all producers in the ASEAN that they would receive fair legal treatment regardless of their nationalities.


* Corresponding author: Kaewkwan Tangtipongkul, Assistant Porfessor of Economics at Thammasat Univeristy. Email: This email address is being protected from spambots. You need JavaScript enabled to view it. 


Cite this article as:

Kaewkwan Tangtipongkul et al,. (2018). Analysis of the effects and utilization of agreements and cooperative frameworks related to economics and international trade in ASEAN community. LJI Business Management Journal, 9, pp 30.

LJI Business Management Journal
Volume. 9, Published on September 2018, Page 40


A study on effect of transformational leaderships on employee’s performance in KVP Security Service Co., Ltd

Anna Souvannavong & Bounlouane Douangngeune

 


 Abstract   

This research study focuses on transformational leadership which may have effects on the performance of the employees in the security business using KVP Security Service Co., Ltd located in Vientiane Capital as a case along growing investment and demand for better-quality services and products by the consumers. The company under study has been in operation for 17 years with various clients and different standards and options demanded by them. The study employs a quantitative approach to data collection and analysis in order to achieve the reliable findings and test whether the transformational leadership of this particular organization has an effect on the performance of the staffs or not. The leadership styles are measured through the multi factor leadership questionnaire developed by Avolio and Bass (1992), modified to fit the context of the study. The finding show that transformational leaderships are in positive correlation with the employee’s performance and this relationship is statistically significant. The result suggest that supervisors in the company need to use a lot of transformational leadership behaviors or rather embrace transformational leadership style in order to create greater effects on quality of performance.


Laos-Japan Human Resource Development Institute, National University of Laos, Vientiane, Lao PDR


Cite this article as:

Anna Souvannavong & Bounlouane Douangngeune (2018). A study on effect of transformational leaderships on employee’s performance in KVP Security Service Co., Ltd. LJI Business Management Journal, 9, pp 40.

LJI Business Management Journal
Volume. 9, Published on September 2018, Page 54


Consumer behavior and factors influencing decision to buy ready-made fruit juice

The case of M-Point Mart Thatluang and Mekong riverside branches

Phoutthasinh Keoka & Phanhpakit Onphanhdala


 Abstract   

This paper aims to study the consumer behavior, and to identify the factors influencing their decision to buy ready-made fruit juice with the most recall brand of the ready-made fruit juice at M-Point Mart Thatluang and Mekong riverside branches. From the survey, the result showed that the main reason that consumer preferred drink 100% fruit juice is because of the health benefit. They prefer to drink in the afternoon, purchase the ready-made fruit juice twice per week, spend below 50,000 kip per month, receive information about the ready-made fruit juice from television although the price is expensive. The influence factor that their decision was product, place and price, respectively. The most recalled brands were Malee, Unif and Tipco in respective order.


Laos-Japan Human Resource Development Institute, National University of Laos, Vientiane, Lao PDR


Cite this article as:

Phoutthasinh Keoka & Phanhpakit Onphanhdala. (2018). Consumer behavior and factors influencing decision to buy ready-made fruit juice "The case of M-Point Mart Thatluang and Mekong riverside branches". LJI Business Management Journal, 9, pp 1.

LJI Business Management Journal
Volume. 9, Published on September 2018, Page 1


Knowledge management in organization of the President’s affiliated office, National University of Laos

Khamphouy Vilaysouk & Bounlouane Douangngeune

 


 Abstract   

This research study focuses on the transformational leader ship which may have effects on the performance of the employees in the security business using KVP Security Service Co., Ltd located in Vientiane Capital as a case along growing investment and demand for better-quality services and products by the consumers. The company under study has been in operation for 17 years with various clients and different standards and options demanded by them. The study employs a quantitative approach to data collection and analysis in order to achieve the reliable findings and test whether the transformational leadership of this particular organization has an effect on the performance of the staffs or not. The leadership styles are measured through the multi factor leadership questionnaire developed by Avolio and Bass (1992), modified to fit the context of the study. The finding show that transformational leaderships are in positive correlation with the employee’s performance and this relationship is statistically significant. The result suggest that supervisors in the company need to use a lot of transformational leadership behaviors or rather embrace transformational leadership style in order to create greater effects on quality of performance.


Laos-Japan Human Resource Development Institute, National University of Laos, Vientiane, Lao PDR


Cite this article as:

Khamphouy Vilaysouk & Bounlouane Douangngeune. (2018). Knowledge management in organization of the President’s affiliated office, National University of Laos. LJI Business Management Journal, 9, pp 1.