LJI Business Management Journal
Volume. 8, Published on July 2017, Page 48

Local firm’s Response to Global Financial Crisis: A Case of an Apparel Factory in Lao PDR

Bounlouane Douangngeune¹ & Sifong Thavixay²

 Abstract

     This study analyzes a small local apparel factory’s strategic response to the recent global financial crisis in 2008 based on strategic approaches. Before the crisis, small Laotian-owned apparel factories operated mainly on subcontracting arrangements with general contractors who produced based on orders from brand owners in abroad. The crisis broke down such subcontracting arrangement; thus, the apparel factory understudy has turned to produce for through enhancing its strengths, minimizing weaknesses, taking opportunities, and hedging against threats.  

 ¹ Laos-japan Human Resource Development Institute, National University of Laos, Vientiane, Lao PDR

Cite this article as:

Bounlouane Douangngeune & Sifong Thavixay. (2017). Local firm’s Response to Global Financial Crisis: A Case of an Apparel Factory in Lao PDR. LJI Business Management Journal, 8, pp 48.