Analyzing company’s business opportunity, Marketing management (Basic concept and management process), Formulating the business targets to achieve, Formulating the marketing strategic objectives and targets. Formulating the customer-base development targets and plan, etc.
Why you'll learn
fiber_manual_recordTo understand the essence and significance of service business marketing
fiber_manual_recordTo understand practically the methods of building-up the customer-base, developing the customer value and to be able to apply them to the company’s business
-Reason 3: To help you make real marketing strategic plan and action program of developing the customer relationship, customer values and improving customer service.
Meet the instructor
Profile of Lecturer: Mr. Toshio YAMAMOTO was an expert consultant and trainer of business, marketing and sales in “Panasonic” company for 38 years. He has experience in practical marketing and sales and he currently a director in a company in Japan and a global marketing/sales instructor.